If you see advertisements for a mall that look like they came straight out of the ’80s on today’s print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that serves as the backdrop for some of Stranger Things 3’s most heart-pumping scenes. Google has been teaming up with magazines and museums to place digital information, which you can only see through its Lens technology, on top of real-world objects. This partnership with NYT and Netflix is no different.



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